Vdopia Mobile Insights

Vdopia Mobile Insights - Multicultural Marketing Report

United States, Q1, 2014

Vdopia Mobile Insights - Multicultural

 

Focusing on African Americans and Hispanics, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more. It shows the importance of multicultural marketing for mobile advertisers, with African Americans and Hispanics showing tremendous growth in population and spending power. The report also emphasizes the significance of accounting for these cultural groups’ unique attitudes and beliefs when implementing mobile video and rich media campaigns.

Key highlights of the report include:

• 303% growth in mobile video and rich media ad spend by advertisers targeting African Americans and 195% growth in advertisers targeting Hispanics in the past year on the Vdopia network.

• 60% of Hispanics and 43% of African Americans use their mobile phone as their primary device for accessing the internet.

• In 2013, the combined spending power of African Americans and Hispanics was more than $2 trillion in the US.

• 45% of Hispanic and 46% of African American smartphone users are between the ages of 18 and 34. Only 35% of Caucasians fall into this category.

• One-third of Hispanic smartphone owners belong to households with an annual income more than $75,000.

• 56% of African American smartphone users are in the South.

• 88% of African American and 85% of Hispanic smartphone users have bought online in the past six months.

• 34% of Hispanic and 32% of African American smartphone owners also own a tablet device.

Download the report here.

 

 

 

Vdopia Mobile Insights - Automotive Industry Report

United States, Q3, 2013

Vdopia Mobile Insights - Automobile

 

The automotive industry is now the third largest vertical in terms of mobile ad spend on the Vdopia network. This report provides an in-depth analysis of how automotive advertisers have embraced mobile video advertising to target consumers. Focusing on the US market, the report takes a detailed look at a broad spectrum of areas related to auto mobile advertising including demographics (age, gender, ethnicity), auto campaign objectives, type of vehicle advertised, targeting (geo, demo, behavioral) and advertiser type.

Key highlights of the report include:

• 160% growth in mobile video ad spend by auto advertisers

• 251% growth in mobile video ad impressions for the auto category

• Three-fold increase in the number of automotive campaigns

• 17.5 million smartphone owners are likely to purchase a vehicle in the next 6 months

• 54% of the mobile auto audience is Gen Y - between the ages of 18-34

• 51% of mobile auto searches result in a purchase

Download the report here.

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