We looked at 'Top Free Apps' that are monetizing through ads and found that on Google Play/Android on an average there are 26 SDKs integrated into each app and the same number on Apple's App Store is 21. Astonishing, right? Publishers & app developers are leveraging a multitude of partners from analytics to social to attribution to acquire maximum users, deliver a good in-app experience and gain insights to optimize the app performance.

Skippable Ads Improve Video Ad Viewership

According to an infographic on Adobe’s discussing digital ad crimes, nearly one in three advertisers admit concerns about brand safety. In other words, they worry that their video ads may appear on sites that are not safe or brand-appropriate.

Real-time Analytics As Key to Optimizing Programmatic Spend

Analytics is nothing new to the digital marketing industry. In fact, according to a recent survey, 97% of polled B2B marketers said that using analytics made their business more successful, and 87% of respondents said they planned to increase their budget for marketing analytics next year.

Viewability: Controversy or Opportunity?

Viewability is undoubtedly one of the biggest hot button issues in the digital marketing world. A recent survey found that more than 60% of digital media and advertising executives polled, voted viewability the number one challenge for the digital marketing industry in 2015.

Skippable Ads Improve Video Ad Viewership

In the last few years, much to consumer’s delight, skippable ads have become prevalent online, particularly in mobile video advertising. What’s great for brand advertisers and publishers is, they actually have significant benefits over non-skippable ads. Skippable ads draw the undivided attention of the consumer, and provide concrete data on viewers that helps brand advertisers and their agencies better analyze the success of a particular video ad campaign.