According to an infographic on Adobe’s CMO.com discussing digital ad crimes, nearly one in three advertisers admit concerns about brand safety. In other words, they worry that their video ads may appear on sites that are not safe or brand-appropriate.
Analytics is nothing new to the digital marketing industry. In fact, according to a recent survey, 97% of polled B2B marketers said that using analytics made their business more successful, and 87% of respondents said they planned to increase their budget for marketing analytics next year.
Viewability is undoubtedly one of the biggest hot button issues in the digital marketing world. A recent survey found that more than 60% of digital media and advertising executives polled, voted viewability the number one challenge for the digital marketing industry in 2015.
In the last few years, much to consumer’s delight, skippable ads have become prevalent online, particularly in mobile video advertising. What’s great for brand advertisers and publishers is, they actually have significant benefits over non-skippable ads. Skippable ads draw the undivided attention of the consumer, and provide concrete data on viewers that helps brand advertisers and their agencies better analyze the success of a particular video ad campaign.
Can you remember the last banner ad you clicked on? Better yet—can you remember the last banner ad you even looked at? If you’re part of the 60% of people who don’t recall the last banner ad they saw, chances are, you can’t.